PRIVACY POLICY
Last Updated: 21 May, 2025
This Privacy Policy describes how Toro & Tides (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website https://www.toroandtides.com (the “Site”).
We are committed to protecting your privacy and handling your personal information with transparency and care. By using this site, you consent to the terms outlined in this Privacy Policy.
Information We Collect
We collect personal and non-personal information from visitors and customers in the following ways:
A. Information You Provide:
When you interact with our site — such as placing an order, subscribing to our newsletter, submitting a contact form, or leaving a review — we may collect:
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Full name
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Email address
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Shipping and billing addresses
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Phone number
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Payment details (via secure third-party gateway)
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Order history
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Communications or support messages
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Voluntary survey or review responses
B. Information We Collect Automatically:
When you visit our website, we (and authorized third-party tools) may collect data automatically through cookies or similar technologies, such as:
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IP address
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Browser type and version
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Device type and operating system
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Referring and exit pages
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Pages viewed and interactions
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Time spent on the site
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Location (approximate)
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Data from ad platforms (e.g., Google Ads) such as click-through information or ad impressions.
How We Collect Information
We collect your personal information in the following ways:
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When you make a purchase through our website checkout
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When you contact us via email or a contact form
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When you subscribe to our newsletter
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When you browse our site (via cookies and analytics tools)
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When you submit product reviews or feedback
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When you interact with any embedded third-party services or platforms
Why We Collect This Information
We collect and process your personal data for the following purposes:
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To process and fulfill your orders, including payments and deliveries
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To provide customer support and communicate with you about your order
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To improve our products, services, and user experience
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To send email updates, marketing campaigns, and promotional offers (only if you’ve opted in)
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To comply with legal obligations and protect our business from fraud or abuse
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To generate anonymized analytics to improve our website functionality
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To keep you informed about our impact and mission, if you’ve chosen to stay in touch
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To measure ad performance, improve our marketing campaigns, and provide relevant advertising (e.g., through Google Ads remarketing).
How We Store, Use, and Share Your Information
A. Storage:
Our website is hosted on the Wix.com platform. Wix provides us with the online platform that enables us to sell products and services. Your data may be stored through Wix’s data storage, databases, and general Wix applications. Your data is stored on secure servers behind firewalls.
B. Payments:
All direct payment gateways offered by Wix and used by our company adhere to PCI-DSS standards managed by the PCI Security Standards Council (a collaboration between Visa, MasterCard, American Express, and Discover). These standards help ensure the secure handling of credit card information.
C. Sharing:
We do not sell or rent your personal information to third parties. However, we may share your information with trusted third-party providers who help us operate our business, such as:
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Payment processors
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Shipping carriers and logistics companies
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Order fulfillment partners
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Email service providers
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Analytics and advertising tools (e.g., Google Analytics, Google Ads) for tracking and improving site performance and marketing
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Legal or regulatory authorities, when required
These third parties are only given access to the information necessary to perform their specific services and are required to protect it in accordance with applicable laws.
Cookies & Tracking Tools
We use cookies and similar technologies to:
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Understand how users interact with our site
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Save user preferences for future visits
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Provide a secure shopping experience
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Measure the effectiveness of marketing campaigns
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Improve our services based on aggregated site behavior
You can choose to accept or decline cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.
We also use third-party services like Google Analytics and Google Ads. These services may place their own cookies or pixels on your device to:
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Analyze visitor behavior and site performance.
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Track ad performance and conversions.
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Provide personalized advertising (e.g., remarketing ads).
You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on, and you can manage Google Ads personalization through your Google Account settings.
How We Communicate With You
We may contact you via email, phone, or text for:
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Order confirmations and shipping notifications
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Customer support or account-related issues
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Feedback requests or surveys
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Updates about new product releases, recovery stories, or brand updates (only if you’ve opted in)
You can opt out of marketing emails at any time by clicking the unsubscribe link in our messages or contacting us directly.
How You Can Withdraw Consent or Access Your Data
You have the right to:
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Withdraw consent for data collection at any time
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Request access to, correction of, or deletion of your personal information
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Opt out of marketing communications
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File a complaint with your local data protection authority if you believe your rights have been violated
To do any of the above, contact us at:
Children’s Privacy
This site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we’ve collected personal data from a child without verified parental consent, we will delete it promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operations. The updated version will be posted on this page with the revised date.
We encourage you to review this policy regularly to stay informed about how we are protecting your information.
Contact Us
If you have any questions, concerns, or requests regarding your privacy, please contact us at: