PRIVACY POLICY

We collect personal and non-personal information from visitors and customers in the following ways:

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A. Information You Provide:

Depending on how you interact with Toro & Tides, you may provide:

• Name

• Email address

• Phone number

• Shipping and billing address

• Organization or company name

• Payment and transaction information processed through our payment providers

• Order history and customer-service communications

• Newsletter subscription information

• Information submitted through general contact forms

• Speaking-event information, including event details and organization information

• Partnership, sponsorship, advocacy, media, nonprofit, or community inquiry information

• Brain to Brain guest application information, including your background, connection to the brain injury community, proposed discussion topics, and links you choose to provide

• Plasticity Lab account or support information

• Reviews, testimonials, feedback, surveys, or other content you voluntarily provide

 

B. Health-Related or Sensitive Information:

Some interactions with Toro & Tides may involve information relating to brain injury, disability, rehabilitation, caregiving, or other health experiences. For example, someone applying to appear on Brain to Brain may voluntarily describe their personal experience with a brain injury.

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Please only provide information that you are comfortable sharing and that is reasonably necessary for the purpose of your inquiry or application.

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We use information submitted privately through these forms to evaluate and respond to the relevant request, communicate with you, and administer the applicable program or service. Submitting health-related information through a private form does not by itself give Toro & Tides permission to publish that information publicly.

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C. Information We Collect Automatically:

When you visit or use our website, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies, including:

• IP address

• Browser type and version

• Device type and operating system

• Approximate location derived from IP address

• Pages viewed and links clicked

• Referring website

• Date and time of visits

• Website interactions and usage information

We may use personal information to:

• Process and fulfill purchases

• Provide order updates and customer support

• Operate and improve our website and digital services

• Create and administer Plasticity Lab accounts and respond to technical issues

• Respond to contact, advocacy, media, partnership, sponsorship, and community inquiries

• Evaluate and respond to speaking requests

• Review Brain to Brain guest applications and communicate with potential guests

• Send newsletters or marketing communications when you have chosen to receive them

• Understand how visitors use our website

• Improve our content, products, services, and user experience

• Prevent fraud, abuse, security incidents, or misuse

• Comply with applicable legal obligations

• Protect our rights, users, and business

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We do not use information submitted through a private inquiry or guest application for public promotional purposes unless we have an appropriate basis or obtain any additional permission that may be required.

We collect and process your personal data for the following purposes:

• To process and fulfill your orders, including payments and deliveries

• To provide customer support and communicate with you about your order

• To improve our products, services, and user experience

• To send email updates, marketing campaigns, and promotional offers (only if you’ve opted in)

• To comply with legal obligations and protect our business from fraud or abuse

• To generate anonymized analytics to improve our website functionality

• To keep you informed about our impact and mission, if you’ve chosen to stay in touch

• To measure ad performance, improve our marketing campaigns, and provide relevant advertising (e.g., through Google Ads remarketing).

A. Storage:
Our website is hosted on the Wix.com platform. Wix provides us with the online platform that enables us to sell products and services. Your data may be stored through Wix’s data storage, databases, and general Wix applications. Your data is stored on secure servers behind firewalls.

B. Payments:
All direct payment gateways offered by Wix and used by our company adhere to PCI-DSS standards managed by the PCI Security Standards Council (a collaboration between Visa, MasterCard, American Express, and Discover). These standards help ensure the secure handling of credit card information.

C. Sharing:
We may share personal information with service providers that help us operate Toro & Tides, such as providers involved in:

• Website hosting and functionality

• Ecommerce and payment processing

• Product fulfillment and shipping

• Email and newsletter delivery

• Analytics and website performance

• Digital-service hosting or technical support

• Customer service

• Professional services such as legal or accounting support
   

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect our rights or users, investigate misuse or fraud, or facilitate a business transaction such as a merger, acquisition, or sale of assets.

We do not sell personal information to advertisers.

Our website may contain links to, embeds from, or integrations with third-party services such as Amazon, Spotify, Apple Podcasts, YouTube, payment processors, fulfillment providers, or social-media platforms.
 

When you interact with a third-party service, that provider may collect and process information under its own privacy policy. Toro & Tides does not control the privacy practices of third-party websites or services, and we encourage you to review their policies before providing information.

We use cookies and similar technologies to:

• Understand how users interact with our site

• Save user preferences for future visits

• Provide a secure shopping experience

• Measure the effectiveness of marketing campaigns

• Improve our services based on aggregated site behavior

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You can choose to accept or decline cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

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We also use third-party services like Google Analytics and Google Ads. These services may place their own cookies or pixels on your device to:

• Analyze visitor behavior and site performance.

• Track ad performance and conversions.

• Provide personalized advertising (e.g., remarketing ads).

 

You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on, and you can manage Google Ads personalization through your Google Account settings.

We may contact you via email, phone, or text for:

• Order confirmations and shipping notifications

• Customer support or account-related issues

• Feedback requests or surveys

• Updates about new product releases, recovery stories, or brand updates (only if you’ve opted in)

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If you subscribe to our newsletter or otherwise choose to receive marketing communications, we may send you news, updates, and promotional emails from Toro & Tides.

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You can unsubscribe from marketing emails at any time using the unsubscribe link in the message.

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Unsubscribing from marketing communications does not prevent us from sending transactional or service-related messages, such as order confirmations, account messages, support responses, or communications regarding an inquiry you submitted.

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and transaction records, responding to inquiries, resolving disputes, enforcing agreements, and meeting legal obligations.

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Retention periods may vary depending on the type of information and the reason it was collected.

You have the right to:

• Withdraw consent for data collection at any time

• Request access to, correction of, or deletion of your personal information

• Opt out of marketing communications

• File a complaint with your local data protection authority if you believe your rights have been violated

 

To do any of the above, contact us at:

contact@toroandtides.com

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission, website, or electronic storage system can be guaranteed to be completely secure. You provide information online at your own risk.

Our website is not directed specifically to young children, and we do not knowingly collect personal information from children in circumstances where parental or guardian consent is legally required without obtaining the appropriate authorization.

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If a person under the age of majority is being considered for participation in Brain to Brain, an event, advocacy initiative, or another activity involving additional personal information, we may require involvement or consent from a parent or legal guardian.

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If you believe a child has provided personal information to us improperly, please contact us.

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices, or legal requirements.

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When changes are made, we will update the “Last Updated” date at the top of this page.

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We encourage you to review this policy regularly to stay informed about how we are protecting your information.

If you have any questions, concerns, or requests regarding your privacy, please contact us at:

contact@toroandtides.com.